Beauty
The shade she wanted wasn't in the drawer.
Shade ranges shift by market, formats move on different clocks, and the tester often decides the sale. Orkestra captures what was asked for and what was empty, then acts on it.
Orkestra in beauty
A missing shade is a lost customer, not a lost unit.
- 01 · Capture
Pulse at the counter
- 02 · Unify
StoreDNA per market
- 03 · Act
Cockpit acts
From the floor
What beauty demand actually looks like.
Live from the floor: what was asked for, what was on hand, and the move Orkestra recommends.
StoreDNA · shade curve
Counter 04 · Dubai
Second Skin foundation · 30ml
asked for vs stocked
- 2.0
- 3.5
- 4.5
- 5.5
- 6.5
- 7.5
4.5 tester empty for 6 days
Orkestra recommends
Replenish 4.5 and 5.5, replace tester on the same run
Shade gap logged at the counter
Recoverable
$18k
The invisible gap
One missing shade quietly kills the whole range.
A customer matched to 4.5 doesn't trade up to 5.0, she leaves and buys it elsewhere. Your data records nothing: no sale, no SKU, no signal. Across a market that repeats hundreds of times a week, and the shade curve you buy next season is a copy of the one that already failed.
How Orkestra runs it
Capture, unify, act, in this category's own language.
Step 01
Pulse at the counter
Captures the shade, format or tester gap in the moment the sale is lost.
Step 02
StoreDNA per market
Live shade curves per door and market, not a regional template applied everywhere.
Step 03
Cockpit acts
Replenishes the shades actually being asked for and flags empty testers before the week turns.
What changes
The measurable difference.
Shade curves per market
Ranges reflect the skin tones and preferences in front of each counter.
Tester availability
The unit that drives conversion is treated as stock, not an afterthought.
Format-level replenishment
Travel, standard and refill sizes replenished on their own demand rhythms.
Fewer silent walkouts
The lost shade becomes a logged signal instead of a gap nobody counts.
A missing shade is a lost customer, not a lost unit.
See Orkestra on your own beauty stores.
Your first agent runs within 48 hours of kickoff, no re-platforming.